Türkiye sets $50K price tag for first domestic car Togg
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Türkiye on Tuesday unveiled a price tag for its first domestically made electric car brand, with preliminary orders due to start on Thursday.
The price starts from TL 953,000 (around $50,230) and the most expensive versions will cost about 1.6 million lira ($84,300), the company said in a statement.
Four industry giants and the largest non-governmental organization in Türkiye, namely Anadolu Grubu, BMC, Turkcell, Zorlu Holding, and The Union of Chambers and Commodity Exchanges of Türkiye (TOBB), combined their forces on June 25, 2018, to establish Togg.
The companies and organizations that decided to work together to produce domestic cars in Turkey were announced by President Recep Tayyip Erdoğan in November 2017.
The SUV and sedan models of Togg Domestic Car were introduced at a press conference held on December 27, 2019.
TOGG's body design work was done together with the Italian design company Pininfarina.
“By 2030, we will have a portfolio consisting of a total of 5 different body types to meet different needs in the market. Our project will contribute EUR 50 billion to our GDP and EUR 7 billion to our current account deficit in the next 15 years and will provide employment for a total of 20 thousand people, 5 thousand of which will be employed by Togg directly,” said Mehmet Gürcan Karakaş, Togg's CEO. (ILKHA)
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