According to a recent report by the Turkish Statistical Institute (TÜİK), internet usage in Turkey has continued to rise, with 88.8% of individuals using the internet in 2024.

This represents a significant increase from the previous year's rate of 87.1%.

The report also highlighted a gender gap in internet usage, with males having a higher rate of internet access than females. While 92.2% of males used the internet in 2024, only 85.4% of females did.

In terms of e-government services, 73.7% of individuals used official websites and applications for private purposes in the past 12 months. The most common uses included accessing personal information, making appointments, and obtaining information from public authorities.

Online shopping has also become increasingly popular in Turkey, with 51.7% of individuals using e-commerce in the last 12 months. Clothes, shoes, and accessories were the most commonly purchased items online.

While internet usage for learning activities decreased slightly in 2024 compared to the previous year, social media and messaging apps remained popular, with WhatsApp being the most widely used.

Internet-connected devices such as TVs and home appliances are also becoming more prevalent in Turkish households.

When it comes to purchasing mobile phones and computers, price is the most important factor for internet users, followed by hardware characteristics and brand. (ILKHA)