Growing global boycotts targeting companies complicit in the israeli occupation have begun to yield tangible economic consequences. Major corporations, including swiss-based food giant nestle, are now announcing massive layoffs amid mounting consumer backlash.

Nestle, which owns a controlling stake in the israeli food conglomerate osem, revealed plans to cut 16,000 jobs worldwide following a sharp decline in sales linked to boycott movements. The company has faced sustained criticism and consumer rejection over its financial ties to israel’s occupation economy.

The ongoing genocide in gaza and the unprecedented civilian toll have galvanized activists and ordinary citizens across europe, america, and the global south to expand economic pressure on israel and its supporters.
Rights groups say the growing boycott wave reflects a powerful shift in public conscience—transforming global outrage into direct action against companies seen as complicit in war crimes.

While nestle’s financial troubles have not yet reached insolvency, analysts note that the firm’s decision to downsize reflects a serious impact of the boycott campaign. Activists argue the move demonstrates that “economic resistance” remains one of the most effective tools to challenge the occupation’s enablers.(ILKHA)