The European Union has proposed new measures targeting Google under the Digital Markets Act, aiming to increase competition in the digital market.

In a statement, the European Commission said Google should provide third-party search engines with access to key data, including search rankings, user queries, click data, and view metrics, under fair, reasonable, and non-discriminatory conditions.

The move is intended to allow competing search engines and AI-based applications to improve their services and better compete with Google Search.

The proposed measures also require Google to share information regarding the scope of its search data, tools used, frequency of data updates, and pricing parameters. Safeguards such as anonymization of personal data are also expected to be implemented.

EU officials say these steps are necessary to curb Google’s dominant position and ensure a level playing field in the digital ecosystem.

The European Commission has launched a public consultation to assess the effectiveness of the proposed measures, with stakeholders invited to submit feedback until May 1.

A final decision is expected to be adopted by July 27.

Under the Digital Markets Act, major technology companies face strict regulations, with penalties of up to 10 percent of their global annual turnover for violations.

The Commission has already fined Google more than €9.7 billion since 2017 over breaches of EU competition rules. (ILKHA)